BBCanadaLast night was “music’s biggest night” as the 55th ANnual Grammy Awards broadcasted live on Global TV in Canada. Music loving Canadians watching the broadcast were treated to a new promo for Big Brother CanadaThe promo was a play on words from the famous Sting song “I’ll Be Watching You” with lyrics altered to reflect the infamous Big Brother game.

Having the new promo air during the Grammy Awards was a genius move, intriguing the core audience watching the awards show and peaking their interest for the upcoming inaugural season. Enough, talking from us, check out the promo below and get ready for what should be one wild summer!

Big Brother Canada debuts February 27th on SLICE.


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